Innovative Concepts for the Automotive Industry
As part of the automotive study e-tron conducted by AUDI AG, the primary purpose was the development of an electric high-perfomance sports car. The main focus was placed on a new distinguished interior design concept.
The goal behind this particular development project was to reduce the controls currently arranged on the dashboard by implementing a multi-functional panel concept as a replacement. Without compromising on the familiar functionality, the central control unit (Multi Media Interface – MMI) in the AUDI e-tron was to become more user friendly.